Monthly Archives: June 2011

A1 Digital Station Branding – Augmented Reality

If you are somewhere in Vienna these days, don’t miss to check out the digital station branding at the Stephansplatz. As a part of the brand-new marketing campaign of A1 we had the chance to realize an augmented reality solution never seen before anywhere in Austria in terms of screen space and location. Visitors of the subway station at the Stephansplatz can see themselves with speech and thought bubbles above their heads that contain entertaining and product specific slogans as well as different A1 logos.

Here is a short video of the installation – more material is coming soon:

[tube]http://www.youtube.com/watch?v=GItvRqmuUME[/tube]